BlackBird Vineyards
This project, completed in my Graphical Production course, involved developing a fictional wine brand for a randomly assigned target audience. My assigned audience was young adults in their 20s who are interested in exploring wine for the first time. The objective was to create a cohesive and believable brand identity by designing a logo, packaging, and selecting wine varieties that would appeal to this specific market. Every design decision was made with the target audience in mind to create a visually engaging and marketable brand.
