Into the Music Project
This project, assigned during my Graphic Design 2 class, involved creating a fictional music festival featuring my favorite artists. I was tasked with creating the entire visual identity, logo, and typographic treatment for the festival, ensuring coherence and consistency across all designs. The process began with research into existing festival branding to understand how color, imagery, and type can shape audience perception. From there, I developed a visual direction that reflected the festival’s atmosphere and musical style, experimenting with bold color palettes and dynamic layouts to capture its energy. The final deliverables included a poster series, merchandise designs, social media graphics, all unified by a cohesive design system that communicated the festival’s personality and spirit.
